Newtek Small Business Finance, inc.
Newtek small business finance, inc.
At its heart, newtek small business finance, inc. is all about mind share. As in most relationships, success in selling, managing, or motivating depends largely on how much of people’s minds you occupy, and for how long. The more space you share, the better. Today, business is more of a mind game than ever, but not in the closed sense of using mental gymnastics to manipulate people. Now, a more open strategy is required. Here are three examples of methods you can use – one low- and two high-techs – to gain a greater part of the minds of your constituents business finance.
Most companies try to teach people about their products and services. Unfortunately, you really can’t teach anyone anything newtek small business finance, inc.. People will learn when they’re ready; your job is to be there at the right time and to know how to facilitate that learning. Remember: Educate (from Latin, e-ducere) literally means “to lead out from someone that which is latent.”
Mind Share
To do this, get as close to your customers as possible to learn what they think. Create learning opportunities so they can improve their skills, as Ambassadors Performance Group did recently when it cosponsored an incentive/meeting industry summit with Ritz-Carlton Hotels and United Airlines. They brought together users of incentive marketing and meeting products, leading suppliers, and the press, to discuss the factors impacting the industry and develop position papers for the future. Using joint presentations and cross-industry focus groups, they created an “open” space where colleagues could share challenges and solutions – business education at its best newtek small business finance, inc..
If anything is expanding mind share today, it’s the Internet. Virtually everything there is to know is available, at any time. Smart organizations know this and are devising creative ways to use technology to educate shareholders. The Massachusetts Institute of Technology, for example, is putting its total curriculum online (over 2,000 courses) for anyone to use, anytime, at no cost. This is partnering in learning in a radically new way – facilitating the process that enables people to open their minds. What better way to get close to constituents?
is a company that trades in the most important of products and services: ideas. The site is a marketplace where buyers (Coca-Cola and Sears, Roebuck and Co.) solicit business concepts and suppliers (brainstorming individuals and everyday inventors) respond. Coca-Cola gets innovative solutions, contributors get paid, and the site earns revenue by posting companies’ solicitations.
The best way to improve your business relationships is to partner in the expansion of people’s minds. Create education strategies and use the most powerful technologies available. Can the opportunities to grow your business be any more exciting than this?…
