First capital business finance
I read too much first capital business finance (as gauged by my 6 year old daughter) and therefore I am on information diet; even though I have been bombarded daily with explanations on why the economy is the way it is, I have decided to look at the opportunities rather than the risks. The good news is: There are a TON of opportunities around and I’m about to share a few with you.
I came across the winning formula that has boosted my sales by asking the question no one seems to be asking first capital business finance. Everyone seems to be focused on why this happened, I rather be focused on how to profit from it.
In recent past “cool” or “trendy” would sell at very low price threshold because people were confident about their future. Since we lost our security blanket everyone has changed their buying questions (this is also called: buying motives in marketers’ slang).
If you have been attending sales presentations for the past 2 years you notice that the questions that people ask at presentations business finance (which should be like little gems to anyone and more important than the presentation itself) have changed radically from questions that seek a market edge to questions that guarantee results.
This shift in conversation has created radical shifts in product offerings first capital business finance. From people spitting acronyms like SLA without knowing what it means to the welcomed death of long term contracts and commitments; the looks of the perfect product-the one that sells like crazy has these 3 qualities that must be present in any presentation. Here they are:
Credibility- You must be able to believe the offer. People hate risk more than root-canals today, especially those that still want to choke a Wall Street broker or 2.
Your product or service has to help the bottom line TODAY. Talking today about 3 years ROI is crazy talk. If you need charts to show how it works get out of there or you will get lynched by an angry mob! If your product requires 4 grueling years of accounting knowledge to understand how it improves profitability you are not SELLING in today’s market.
Does your product require a budget breaking down-payment? –customers will going to look at you like you are from out of space. Unless your product or service can pay for itself with the immediate short-term gains it credibly generates you have an uphill battle to convince people to give you any money. Unless the cost is trivial; trivial is about 19.99 (maybe).
Unless you can speak about these 3 things as qualities of your product or service, I would recommend that you found something else to sell or change your offer. Here is a tip: get 3 business cards and for each one write on the back of each one how your product meets these 3; this will give you a 10 second presentation you can use on your next networking event.
The good thing is that there are plenty of services and products that deliver on this 3-quality promise. Now that you know what these are, choosing a product that sells will be easy.